Rael, a women-founded company that provides natural and organic feminine care products that don’t sacrifice comfort or performance, announced that their Organic Cotton Pads, Organic Cotton Pantyliners and Natural Foaming Feminine Wash will be available at all 1850 Target stores, as well as at Target.com.

Founded in 2017, the brand continues its impressive trajectory after a $17.5 million Series A fundraising round late last year. Previously available online at GetRael.com and Amazon, Rael became Amazon’s #1 highest rated brand in the pads category within three months of launch, selling more than 1 million units and receiving 4000+ 5-star reviews.

The brand aims to empower and inform women by offering safer, healthier alternatives for their bodies and differentiated products within feminine care, a category that has lacked innovation for the last few decades. Its products are manufactured in South Korea utilizing the latest technology, made with certified organic cotton from Texas, and free of harmful toxins and chemicals.

“For our first major launch with a brick and mortar retailer, we wanted to work with a partner who is aligned with and supportive of our mission to better women’s lives, and understands the importance of healthy and functional feminine care,” says Rael co-founder Yanghee Paik. “Target is the perfect partner because of their focus on discovering innovative, emerging brands and helping them grow to become the next-generation of household products.”

Rael joins digitally native brands such as Native, Quip and Harry’s, who all recently expanded to brick-and-mortar distribution with Target.

Simultaneous to their Target launch, Rael is elevating across multiple touchpoints, introducing redesigned core feminine care packaging and a website refresh at www.getrael.com that incorporates updated functionality, a new look and feel and an evolved aesthetic. It also moved to an expanded office space near downtown LA.